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COMBINING
QUALITY HEALTH CARE WITH THE SPA EXPERIENCE Class is what comes to mind when I think of my long time Doctor, Dr. Caryl Mussenden. When I learned that she was expanding her practice to include a new venture, Medi Spa, I was not surprised since quality has always been a part of the high quality service that she has provided myself and her countless clients. When I arrived at the grand opening celebration, the first thing that I saw was an ice sculpture of a Butterfly, which was a part of the spa's logo. From the extraordinary Executive Chef Nat Jordan, the patrons where wooed by a wide array of delicacies. One of my favorites was the crab dip and beverage in one of the beverage fountains. Next thing was a tour of the spa. A family affair is all I can say. From the Spa's design to decoration, various members of Dr. Mussenden's family played an intricate part in opening the new spa. Her husband, Dr. Rodney Ellis, who is not only her partner in life but who shares a joint practice with her, plays an essential part with the spa as well.
The spa was designed by a local artist, Sofale, who is their niece. She designed the interior of the spa, including the colors, the textures, the fixtures and the accessories. The pictures of the models in the stairway and the framed clouds on the walls were developed by Camille, Dr. Mussenden's daughter who is a photographer. Throughout the day, the patrons could sample many of the services. One of my favorites, massage, was being offered as a chair massage. Unfortunately due to a previous commitment, I was unable to sample my next favorite, Facial. Prior to completing the article, I had to come back to try out my favorites to give me a flavor for how the spa experience would go. As you enter the facility, you are greeted by the receptionist who confirms your visit details and invited to sit in the waiting area and relax with some of the complementary beverages/snacks. While waiting for my first appointment, I chatted with the spa staff and a client about travel and our various professions. One of the things that I loved the most were the wonderful smells in the air. Each room was decorated based on tropical/exotic colors that allowed you to feel like you could be anywhere in the world. From the Hot Stone Massage to the Microdermabraision Facial, I felt I was well cared for. The great thing about my doctor's practice being located on the premises was that she made herself personally available to ensure that each service met and exceeded my expectations. Later on, I could even make my next appointment with my doctor. After all that, Dr. Caryl Mussenden (CM) provided me with an interview to give us an inside track into their vision for Medi Spa. ICC: "What is your role at Medi Spa?" CM: "I am the physician owner and originator." ICC: "How long have you been with the Medi Spa?" CM: "I began performing Liposuction 3 years ago and have totally enjoyed helping to sculpt people's bodies the way they "used to be." About a year ago, I wanted to offer laser hair and vein removal but knew I didn't have the space here to bring equipment in. Additionally, performing laser work really requires it to be done in a different venue other than an office-although my office is aesthetically pleasing. So I tucked the thought of Liposuction away for the time. Last spring, the space directly above and connected to my office was put on the market. It was not hard to see that this was perfect to realize my desire to offer not only laser procedures, but services that would be found in a spa. After renovations and design by a renowned local artist, my niece Sofale, we opened the spa just before the Christmas holiday in 2006. Personally, I love going to spas, so I knew what I would want if I was visiting one. Of course, that's why the spa has the ambiance it has. I love to have services performed here! AND I do!" ICC: "What in your opinion is the most compelling reason for a client to utilize the services of Medi Spa?" CM: "I believe that what clients like about a Med or Medi Spa is that it is physician run and that is what gives it more credence and a safety factor regarding many of the services offered." ICC: "What makes Medi Spa unique?" CM: "My Medi Spa is unique in that I offer Liposuction in the spa. I think it is a perfect facility for surgical procedures where the body is being designed. In fact, when my door is closed during surgery, the signage outside reads 'SHHHH, Body being Designed.'" ICC: "Explain some of the services that you offer?" CM: "In LipoSculpture & Body By Design Medi Spa, I offer Colonic Therapy-cleansing of the colon to help improve the overall body's functioning; Facial cleansing with facials, Dermabrasion and Glycolic peels to help remove dead cells and lighten and rejuvenate the face; Eyebrow Threading in lieu of waxing; Eyelash Extensions to make one look more glamorous; Mesotherapy for cellulite and Spot Fat Reduction-this is injecting vitamins, minerals and homeopathic agents into the areas that are problematic; Botox for wrinkles; Facial fillers to make the client look 10 years younger-it lasts for up to 2 years and works immediately; Laser Hair and Vein removal; Sclerotherapy or injecting larger veins that are cosmetically unsightly." ICC: "How does this enhance your clients health or reach their individual goals?" CM: "All of the procedures performed in the spa, except Colonic Therapy, are cosmetic procedures that enhance a person's face and body. They are not medically indicated procedures and are, therefore, not covered by insurance. In looking better physically, most of us will feel better over all. Colonic Therapy does help a person in that the colon is cleansed and therefore allows better absorption of substances through the colon wall. Clients have reported feeling lighter, less gassy or bloated, passing their bowels more regularly, clearing of their skin and less fatigue." ICC: "What is your criteria for evaluating clients or organizations for using your services?" CM: "Depending on the service requested, there are certain medical questions we must ask and obtain. This will determine if a service is appropriate and, if so, what type of service should be offered, particularly in discussing facial work." ICC: "Explain your company's philosophy and long term goals." CM: "My goal is that clients of our spa leave the spa with the desire to return. We emphasize personable service provided from the time one makes an appointment until that person leaves the spa. We have the desire to see us as their first choice in the spa services we offer and to let them know that they do not have to go into downtown Washington for what we offer here. Because our patients advertise for us, we want to provide an excellent experience in each service that we offer so the patient will encourage others to visit with us." ICC: "Thank you for the interview." . My overall opinion was that the Medi Spa made me feel like I was being taken care of by family. Before my Mom passed away in 2001, we shared many experiences in the Spa environment. This brought many of those happy memories back. International Connections Consulting (ICC) would like to thank Dr. Caryl Mussenden and all of her staff and the people involved in the grand opening for all they did and continue to do. For more information or to make an appointment, contact them at
ICC'S
BOOK SECTION International Connections Consulting's (ICC) book section allows independent publishers, writers, small, medium and some big companies (book stores, independent/university, schools-who would like to sell their own textbooks to future students or other institutions) to take advantage of our specialized audience and continuous Marketing Program by placing a listing in the Book Section for a reasonable fee. In return, their book or web site will receive international exposure. Just imagine, you have a book that you have always wanted to write and get published. Most of us have had this dream all of our lives. However, as many young writers realize the process can be quite tedious and lengthy let alone costly if you dont obtain a big publishing contract. Many of the stories lead us to believe that you could become rich overnight. The reality is quite different. So many up and coming writers never realize their dreams due to time, money, and a saturated market, etc. Self Publishing is a viable option but it can be quite costly and possibly never allow you to reach your desired goal of making the bestsellers list. International Connections Consulting decided to offer their ICC's Book Section to facilitate this market niche. By listing in this section and paying a fixed monthly fee, you can get the word out about your book, publishing company, writing services, workshops, etc. without having others cut into your bottom line. With ICCs monthly marketing campaign (e-mail, fax, flyer distribution, media, book publishing companies and related associations), each listing receives maximum exposure. It's like having a Marketing and Public Relations Department built in throughout the year. The topics and subject matter of each book will have to meet certain guidelines predetermined by ICC to ensure that the quality and mission statement of our web site is not compromised. As far as company listings, the firm has to be a legitimate and reputable one. Please view our web sites information (www.intlconnections.com/brochure.htm) and Resource Directory (www.intlconnections.com/directory) to learn more about what we market and promote before submitting request to avoid potential conflicts of interests. ICC thanks you in advance. ICC will explore combining this section with the upcoming audio/video online conferencing. This would allow entities to increase their sales via advanced online tools that can augment desired results (for example, author book signing or meet the author online).
I GRADUATED.
NOW WHAT?
Since this is such a critical time in your life, self reflection always comes to mind. As my graduation from University of Maryland was fast approaching, I was faced with more than just one of the dilemnas listed above. The university had just announced a new degree program "International Business." I was completing my Marketing degree course work. My original goal had been to work in Marketing in an international environment; however, the degree that I needed was just being offered. What should I do? I can't tell you how badly I wanted to graduate. Yet something inside made me seek counseling regarding the possibility of obtaining the additional degree. After meeting with the advisor, I discovered that many of my courses overlapped with the other program. I only had to hold out for 1 more semester. After much reflection, I decided to go for it. I will not say that it was easy; however, as a result, I winded up being chosen as a potential candidate for a post for an international company. The company flew myself along with 2 other candidates from the University of Maryland, just to tell you what a good program and great students they had, to Houston, Texas to be interviewed. You may feel that this was it. I had to take this great offer. In spite of all that was presented to me, I stayed focus on my goal of working and living abroad in order to master the Spanish language along with learning a few others. I was offered the job. It was the first time this company had made a personal call to advise me. Their normal procedure was an offer letter in the mail. What happened? I turned down the job, booked a summer study abroad program in Spain and traveled to Europe the next summer as well. I ended up working and living in Spain. After many other detours, I have my own international consulting business along with another business (specialized workshops/teaching). So parents when you put your point of view on the situation, remember that one ending can lead to many other beginnings. Don't limit your son or daughter; encourage and support them; however, make them take responsibility for all their choices. I did and funded them. Congratulations on making it this far! All information submitted to ICC will be kept for our company's purposes solely and will not be given out to telemarketers or outside companies. |
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